The development's slogan, "it's where the heart is", not only symbolizes the importance of loving every bit of your home, but it's equidistant location to anywhere in Victoria whether on foot, bike, bus or in your car. Residents have immediate access to the intersection of the Galloping Goose trail and Lochside Regional trail, the new Uptown transit hub and the crossroads of the Patricia Bay Highway, Douglas Street, McKenzie Avenue and the Trans-Canada highway. 

Uptown Place, phase 2, otherwise known as the "Rowland Building," is the second phase one of the two-phased development in the municipality of Saanich in Victoria's urban core. Uptown Place Shopping Centre is located a short stroll to the south as are several other shopping centres with a variety of commercial amenities.

Situated at Rowland Avenue and Huxley Street, the four storey phase 2 consists of 38 units in one, two and three bedroom configurations between 590 and 1,410 square feet.

Every unit includes a year of free Shaw Internet and satellite television.