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Holiday Inn hotel complex proposed at Elk Lake Drive's former Howard Johnson property

A Howard Johnson Hotel has operated along Elk Lake Drive for several decades. The property recently re-branded as the Elk Lake Inn & Suites, shedding its Wyndham colours for future branding under InterContinental Hotel Group. A redevelopment proposal is currently before the District of Saanich to replace a two-storey motel-style portion of the hotel with a six-storey Holiday Inn.  Google

Holiday Inn hotel complex proposed at Elk Lake Drive's former Howard Johnson property
Mike Kozakowski, Citified.ca
The InterContinental Hotel Group (IHG) has applied to the District of Saanich to redevelop a portion of a landmark hotel property along the Highway 17 corridor.
 
 
The proposal calls for the razing of a two-storey ‘motel-style’ wing at 4670 Elk Lake Drive’s former Howard Johnson Hotel to construct a six-storey Holiday Inn-branded complex in its place.
 
The development site is situated west of the hotel’s Lakes Grillhouse n’ Bar restaurant that fronts an alley spanning from Elk Lake Drive along the property’s north perimeter.
 
Victoria-based architecture firm Studio 531 Architects has submitted design plans depicting a modern Holiday Inn motif with a covered parking area below multiple hotel levels, featuring fall colours of red-orange, beige, dark brown and dark yellow as the dominant visual palette.
 
A massing diagram of a proposed Holiday Inn hotel along Elk Lake Drive.
A massing diagram of a proposed Holiday Inn hotel along Elk Lake Drive.  IHG
 
The capacity is expected to total some 60-rooms.
 
IHG assumed the property branding earlier this year from Wyndham Hotels, and renamed the facility as the Elk Lake Inn & Suites Victoria. It currently operates un-branded.
 
IHG’s global umbrella of hotel names and flagships includes Intercontinental Hotels & Resorts, the Regent, Crowne Plaza and Holiday Inn chains, and multiple others.
 
The south Island’s hotel industry, meanwhile, is pursuing multiple redevelopment and new development efforts to bring modern lodging facilities to the Capital.
 
Notable among them is downtown Victoria’s Hyatt Centric concept from UVic Properties and Chard Development. The six-storey project received approvals in 2021 for a 135-room facility spanning several properties in the 1300-block of Broad Street.
 
On Fort Street at Blanshard Street, developer Merchant House Capital has secured approvals for a 20-storey, AirBnB-style hotel with 128-rooms dubbed as the Montrose Wintergarden Hotel.
 
Several proposals are also working through the approvals process, including Reliance Properties’ pitch for a hotel within a heritage-restored BC Power Commission Building on Fairfield Road at Blanshard Street, and the redevelopment of Douglas Street’s Sandman Inn into a larger hotel. C
 
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