The first step in the Downtown Victoria Business Association’s Douglas Street beautification plan is about to become reality on the corner of Douglas and Yates streets.

A test strip of removable building façade adhesive has been applied to 1280 Douglas Street, a two-storey office building currently home to festival and events organizer Atomique Productions.

The plan calls for covering the full width of the façade with an adhesive material depicting brightly coloured figures “in motion” on a dark background. According to a representative of the beautification initiative’s architectural consultant, Victoria-based Cascadia Architecture, the trial phase will allow organizers to assess the colour combination and test the adhesive's durability. Once trials are complete a full installation will proceed together with what has been described as a lighting element that promises to enhance the brilliance of the adhesive. Full installation is expected by late winter or early spring of this year.

A test strip of building façade adhesive will allow organizers to assess the colour combination and durability of the material. 1280 Douglas Street's entire Douglas Street frontage will be donned in the material as part of the Downtown Victoria Business Association's Douglas Street corridor beautification initiative.  Citified.ca

The Downtown Victoria Business Association held a charrette in 2015 to identify the Douglas Street corridor’s pros and cons and provide an opportunity for participants to envision the thoroughfare's future over the coming decades. The overwhelming theme was a desire to liven up the public realm and celebrate the life and vitality of downtown Victoria through colour, light and art. C

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