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Mastermind Toys to open store at Langford's Westshore Town Centre

Canadian toy retailer Mastermind Toys will open a Langford store this fall at Westshore Town Centre. The company's announcement comes amid news of competitor Toys 'R' Us having filed for bankruptcy protection in the United States.  Mastermind Toys

commercial, West Shore

Mastermind Toys to open store at Langford's Westshore Town Centre

CITIFIED.CA STAFF

Published September 19, 2017

Ontario-based Mastermind Toys plans to open a toy store at Langford's Westshore Town Centre this fall, according to a statement issued by the company.

On September 19th the retailer opened its 56th location in Orleans, Ontario, and announced four additional stores would open by the end of 2017 in Toronto, Sudbury, Fredericton, and on Victoria's Westshore.

“From our expansion into Eastern Canada, to the relaunch of our website, 2017 has been a banner year for Mastermind Toys,” said Jon Levy, Chief Toy Merchant, CEO and Co-Founder, Mastermind Toys. “Mastermind continues to meet the increasing demand for high-quality specialty toys and children’s books in underserved markets, and we look forward to introducing our brand to more and more Canadian families as the company continues to grow.”

Mastermind toy stores are designed to be exciting, inviting and interactive: bright, colourful environments where touching and exploring is not only allowed, but encouraged. Other signature elements of the Mastermind Toys shopping experience include knowledgeable staff; free in-store gift-wrapping; compelling promotions; and valuable social enterprise partnerships with organizations like WE.

Mastermind Toys' expansion comes amid news that long-time U.S.-based toy retailer Toys 'R' Us has filed for bankruptcy protection in the United States. A similar fate is anticipated for the chain's Canadian locations. C

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